Podcasting: Produce, Market, and Extend Reach to Your Community

Podcasts offer a low-cost, high impact tool for extending the reach of the library into patrons’ homes, commutes, and workplaces. Rather than provide a podcasting “how-to”, Plano Public Library will discuss the creation and production of its podcast “Plano Library Speaks” in terms of broader strategic marketing goals. Learn how your library can use this promotional platform in concert with existing marketing tools. From informing your patrons of essential services, resources, and opportunities to enhancing relationships with community partners, podcasts can extend your library’s marketing strategy with engaging content.