Outreach Out of Your Mind

Like many libraries, the Cowan-Blakley Memorial Library at the University of Dallas operates on a reduced budget, which severely limits our funding for outreach efforts. The University of Dallas also has a unique, almost quirky culture and the library’s low- / no-cost outreach activities engaging with that culture have made the library a bigger part of campus life. Armed with creative thinking, our librarians have produced numerous successful (and a few not-so-successful) campaigns. Join us to learn about which outreach efforts gave the best return on our time investment, which campaigns were most effective with various members of our campus community, and a discussion of attendees’ campus cultures with examples of related outreach activities to consider.