Browsing General Studies - Faculty & Staff by Author "Li, Zhen"
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Sociability and interdependent self-construal on consumer choice for group: A moderated mediation model
Li, Zhen; Choi, Soochan; Yi-Lin Forrest, Jeffrey (Wiley, 2021-02-21)In joint consumptions, people often make consumption decisions for their respective groups, where chosen products or services are jointly shared by the members of their groups. Although the phenomena of joint consumptions ...