Browsing by Subject "Major league baseball"
Now showing items 1-2 of 2
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Development of a scale to evaluate the branding effect of major league baseball in Taiwan
(Texas Woman's University, 2016-05-30)The purpose of the present study was to develop a league brand association scale from the perspective of Taiwanese toward Major League Baseball (MLB). A mixed methods approach, including a qualitative pilot study ... -
Do you need winners to win? An analysis of the expectancy that a world series-experienced player is needed for future success in major league baseball
(2015-12-30)In professional sports, winning is paramount to owners, general managers, and coaches, and teams will look to any source possible as they seek to gain an advantage over their competitors. A Major League Baseball (MLB) ...
